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MakeOver - Beauty Beyond RulesMakeOver - Beauty Beyond Rules

DIY & HACKS

Beauty is, truly, in the eye of the beholder. And just like a cultural heritage, the
concept of beauty has different representations in different origins. Willing to
learn them properly is a sign of respect that anyone can bestow upon. Oh, and it
is temptingly amusing.

For decades, the USA has been one of makeup trendsetters and cosmetic
innovations. However for a couple of years now, beauty industry has turnaround
to the eastern part of the world, specifically to South Korea. Both have influenced
each other into making something so beautiful that it is almost a crime not to
follow them.

While both equally gorgeous, they are completely distinctive looks. We will break
them down in details so whenever you decide to visit these countries or simply
to get out of a mundane makeup routine, you will be on the right side of the
trend.

1. Base
Korean: illuminating and hydrating primer (Hydration Serum)
US: long-lasting, matte primer (Velvet Mattifying Primer)

2. Foundation
Korean: cushion compact or foundation with skincare benefits (Perfect Cover
Two Way Cake)
US: liquid or cream foundation with exact match as skin tone (Ultra Cover Liquid
Matt Foundation)

3. Concealer
Korean: used only for dark circles and minor blemishes (Corrective Base Makeup)
US: for covers and sometimes used along with the purpose of highlighting
(Camouflage Cream Face Concealer)

4. Contour
Korean: only to “slim” out jawline and nose (Highlight & Contour Palette)
US: completely sculpt the face (Highlight & Contour Stick Duo)

5. Highlight
Korean: barely used, the complexion already opt for dewy finish (Riche Glow Face
Highlighter)
US: glow on the high points of the face (Face Contour Kit + Riche Glow Face
Highlighter)

6. Blush
Korean: natural, fresh-from-the-inside look (Blush On Single)
US: powder blushes with a matching undertone (Multifix Matte Blusher)

7. Eyebrow
Korean: straight and fuller brows for a youthful and innocent effect (Brow Styler
Eye Definer)
US: defined and arched brows for a sexy and sophisticated look (Eye Brow
Definition Kit)

8. Eyelash
Korean: naturally curled lashes with a sweep of mascara
US: flirty, long lashes with tons of volume and impact

9. Eyeliner
Korean: slight liners on the inner, upper lash line (Hyperblack Superstay Liner)
US: bolder smokey eyes and strong cat-eyes (Eyeliner Pencil)

10. Eyeshadow
Korean: subtle and shimmery pink, peach or champagne shades (Eyeshadow
Nude Palette)
US: smokey shades with darker corners and bold colors (Eyeshadow Smokey
Palette)

11. Lips
Korean: gradient effect with bright pinks, corals and reds with darker shade on
the center of lips (Cliquematte Lip Stylo)
US: full and sexy pout (commonly with matte finish lipsticks) along with lip
liners (Intense Matte Lip Cream)

 

On a nutshell, Korean makeup is all about natural and healthy radiating skin;
followed by youthful and simple steps. On the other hand, US makeup dominates
on bold, contoured look that gives out a sultry yet elegant vibe.

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Eyes
BEST SELLER
Hyperblack Superstay Liner
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Face
BEST SELLER
ULTRA COVER LIQUID MATT FOUNDATION
IDR 140K
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Lips
BEST SELLER
INTENSE MATTE LIP CREAM
IDR 105K
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Lips
BEST SELLER
Cliquematte Lip Stylo
IDR 115K
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Face
BEST SELLER
MULTIFIX MATTE BLUSHER
IDR 125K