It’s been 10 years since make over launch and bring out new vibes to the beauty industry, how time flies! Along with the journey, Make Over always came up with fruitful beauty campaign to empower women out there. Let’s get to know more about 10 campaign that Make Over had successfully deliver!
2020: BEAUTY ALL WAYS
In this campaign, Make Over partnering with 3 women that has different occupation: Tasya Farasya as Beauty Vlogger, Audrey Tapiheru as Musician, and Ufa Sofura as Choreographer. Beauty All Ways bring up the message that differences make women unique and beautiful. Make Over also wants to encourage all women to dare to show themselves by expressing the uniqueness through their own way.
2019: THE ICONIC POWERSTAY SERIES
The beauty needs are keep emerging, therefore make over innovate a whole new series called Powerstay! Powerstay series was specifically made as a range of makeup products that has long staying hour but feels light on skin therefore it’s suitable to be used all day. Powerstay Series offers wide range of product, from color corrector, complexion, eyeshadow, to transferproof lip cream. Shortly after the launch, Powerstay Series attract a lot of attention from beauty guru, beauty enthusiast, and also professional makeup artist!
2018: PARIS BEAUTY INVASION
Make Over presented Paula Verhoeven, Indonesia’s Super Model and Make Over’s Brand Ambassador for its campaign that taken place on Paris, which is known as the most beautiful city in the world. For Paula, Paris is her runway, where she can roam and show her true self. In her runway, Paula dedicated to show her style, her beauty, and her independence beyond limits. Paula believe that we must put our passion in everything we do, and never quit until you achieve what you want to reach.
2017: ALL EYES ON YOU
Women empowerment has always be the root of Make Over’s spirit, therefore Make Over present four inspirational figure on this campaign: Asmara Abigail, Shareefa Daanish, Monita Tahalea, and Natasha Wiggerman. These four women were chosen because they have big courage to be ‘different’ and dare to realize their dreams. All Eyes On You Campaign is aimed to build new perception that to be beautiful, women don’t have to fulfill certain standards. Instead women can explore and define themselves confidently. Therefore, Make Over product that has wide variants will be the companion for women to express themselves.
2016: INTENSE MATTE LIP CREAM LAUNCH
2016 was one of the most memorable year for Make Over because the revolutionary Intense Matte Lip Cream was born! The lip cream was launched with 8 versatile and wearable colors and received much love from our gorgeous bae. Because of the enthusiasm, Make Over add on more shades so now Intense Matte Lip Cream has 20 shades. Aside from its color, this lip cream becomes everyone’s favorite because of the formula! It lasts for 8 hours, matte but moist result, and light on lips. No wonder this product received so many notable award from Beauty Media.
2015: MAKE OVER FOR JAKARTA FASHION WEEK 2016
Beauty is inseparable with fashion, therefore Make Over as a cosmetic brand that specialized in professional make up supports Jakarta Fashion Week for the first time on 2015. In this notable fashion event, Make Over collab with three reputable designer which are Cotton Ink, Shopatvelvet, Patrick Owen, and Opi Bachtiar. In JFW 2016 Make Over presents its current lipstick on the runway that’s being the hot trend: Ultra Hi-Matte Lipstick, this lipsctick has matte finish and available on 20 stylish shade.
2014: LE SECRET FANTASIE
For Spring/Summer 2014 Make Over presented new collection named ‘Le Secret Fantasie’ and held launching event that invited Indonesia Beauty Bloggers community in order to introduce the new product. This collection consist of four variation of tricolor eyeshadow palette called Trivia Eyeshadow in Enchanting Nude Spell, Magical Fairy Tale, Dolly Crush, Love at First Sight and one lipstick named Ultra Shine Lipstick shade Everlasting Kiss.
2013: ROSE DE LA FRANCE
Make Over released its limited edition 'Rose de la France' makeup collection composed by variety shades of pink, perfect to create stylish and romantic makeup. With a little help from 'Rose de la France', you can be the rose everyone adores, and be the first class you! This limited edition collection consists of 7 best selling item of Make Over at that time. In this campaign Make Over collab with Lizzie Parra to create the makeup tutorial using product from Rose de La France collection.
2012: THE OPENING OF MAKE OVER OFFICIAL STORE
Along with the rise of the brand, Make Over finally opened its Official Store on several city. One of the first Make Over Official store is on FX Sudirman Jakarta, Kota Kasablanka Jakarta. Through this Official Store, Make Over facilitate you to be more intimate with the brand and more comfortable to consult your beauty needs with our Make Over Consultant. Until now, Make Over has growing number of the Official Store located in various city in Indonesia and also has one Flagship Store on Plaza Indonesia
2011: COMPLETING THE PRODUCT PORTFOLIO
Make Over added more makeup product as a commitment to be the leading professional makeup brand in Indonesia. Make Over always deliver best quality in every product, it’s proven through some of the earliest product that Make Over launched still become best-selling items nowadays. Those items are Ultra Cover Liquid Matt Foundation, Perfect Cover Two Way Cake, Silky Smooth Translucent Powder, and Hydration Serum.
2010: THE BORN OF THE BRAND
Make Over was first launched on August, 8 2010. Make Over bring up bold and strong brand statement “Beauty Beyond Rules” where Make Over believes that people should be free to express themselves without worrying about certain perceptions of beauty that limits them. It's time to stop being right and take over your true beauty rights. It's time to live in a world where only beauty dominates us all.